At Bougie Dogwear, we pride ourselves on creating fashionable, functional, and high-quality accessories for dogs. But did you know that the heart of our brand lies in the story of one very special pup? Meet Matilda, affectionately known as Tilly, our apricot standard poodle and the ultimate inspiration for Bougie Dogwear. Tilly’s story is not just about her incredible athleticism and intelligence—it’s also about how a loyal, stylish, and adventurous companion can spark a mission to celebrate every dog’s unique personality.
From an Active Runner’s Dream to Reality
In late 2017, our previous dog, Domi, a gentle English Mastiff, was nearing the end of his life. While we cherished every moment with him, Bougie Dogwear founder Lorrie, an avid runner, started dreaming of a new companion to join her on training runs.
Lorrie carefully researched breeds that could handle long-distance running, were easy to train, and wouldn’t shed. Her search led her to the perfect candidate: a standard poodle. Athletic, intelligent, and hypoallergenic, the breed ticked every box. After contacting a reputable breeder, we were thrilled to learn that a fresh litter of puppies was available. When we asked for a recommendation, the breeder selected Tilly as the ideal match for Lorrie’s active lifestyle.
At just four weeks old, Tilly stole our hearts. On January 27, 2018, she was 8 weeks old and we brought her home, from that day forward, she’s been an integral part of our lives—and our brand.



An Athletic Companion Like No Other
Tilly quickly proved to be everything we’d hoped for and more. Her energy and athleticism make her the perfect running buddy for Lorrie’s training sessions. Whether sprinting alongside us or chasing a frisbee with unmatched enthusiasm, Tilly exemplifies the spirit of an active, joyful dog. Her favorite activity? Fetch. Whether it’s with a tennis ball or a frisbee, Tilly could play for hours, showcasing her agility, determination, and sheer love for fun. Watching her thrive in these moments inspired us to create accessories that would enhance not just her look but also her comfort and functionality during her adventures.






A Dog With Smarts to Match Her Style
Beyond her athleticism, Tilly is incredibly intelligent. Her impressive vocabulary and knack for learning tricks have amazed us time and time again. She’s mastered more commands and skills than any other dog we’ve owned, making her not just a loyal companion but also a joy to train and interact with. Her intelligence and loyalty also shine in how she connects with our family. Tilly’s devotion and love for her pack are unparalleled, and her personality adds an extra layer of inspiration to everything we do at Bougie Dogwear.
How Tilly Inspired Bougie Dogwear
Tilly’s blend of athleticism, intelligence, and loyalty inspired us to create Bougie Dogwear. We wanted to design products that reflect her vibrant personality and stylish spirit. From colorful over-the-collar bandanas to elegant bow ties, every item in our collection is crafted with dogs like Tilly in mind—dogs who love adventure but also deserve to look fabulous while living their best lives.
Our products are not just about style; they’re also about celebrating the bond between dogs and their humans. Whether your dog is fetching a frisbee, running by your side, or lounging at home, Bougie Dogwear accessories are designed to make every moment special.






Tilly and the Bougie Lifestyle
Tilly continues to be the face and heart of Bougie Dogwear. She’s our top model, product tester, and source of daily inspiration. Her joy for life reminds us why we do what we do: to create accessories that celebrate the individuality of every dog while providing comfort and quality.

Celebrating the Dogs Who Inspire Us
Tilly’s story is a testament to the incredible impact dogs have on our lives. From the moment she joined our family, she brought energy, love, and inspiration that have shaped Bougie Dogwear into what it is today.
If you have an active, adventurous, and stylish pup like Tilly, we invite you to explore our collection of handmade accessories. Whether it’s a chic bandana for a holiday party or a sturdy collar for daily adventures, Bougie Dogwear has something to celebrate your dog’s unique spirit.
Shop Tilly-approved designs now: https://www.bougiedogwear.com
Join the Bougie Dogwear Community Do you have a dog with a story as inspiring as Tilly’s? We’d love to hear about it! Share your pup’s journey and show off their Bougie Dogwear look by tagging us on social media.